alex
f l o r
iano
My journey so far
DIGITAL MARKETING MANAGER - Performance and Strategy Lead
Apr/21 - Current
Achievements
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Leadership and development of winning pitch for major client
Responsabilities
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Management and development of Inbound, SEO, Social Media, Design, CRM, Paid Media and Quality teams - hiring | validation | operacional efficiency
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Strategic leadership for big accounts and new business.
Marketing Manager
Feb/20 - Nov/20
Achievements
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Structuring of the maketing department: hiring, management, training and staff development
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Development of and implementation of branding concepts for prospecting and client acquisition
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Development and implementation of the company’s first website
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Development of sales and prospecting material for sales staff
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Implementation of content marketing strategies for client retention and acquisition
Responsabilities
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Management and training of marketing and research staff
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Content Marketing Implementation using facebook, Instagram, linkedin and youtube
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Development of campaigns for lead generation and customer success
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Development of landing pages, SEO practices and inbound marketing
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Management and development of KPIs for the company
Planning and Copy Supervisor
Jun/19- Jan/20
Achievements
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25% increase in opened phone notifications by user base by implementing new content guidelines.
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Development and implementation of Anual Marketing Plan envolving multiple departments inside the company.
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Development of essencial Sales Staff Training
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Development of personas for branding, user acquisition and fidelity with data science team.
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Development of new Brand Image and purpose.
Responsabilities
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Management and mentorship of the Creative team inside the marketing department.
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Advertising and Branded Content Planning for Facebook, Instagram and Linkedin.
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Writing and development of marketing campaigns for user aquisition (app downloads), B2B partnerships and engagement.
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Planning and content creation for branded landing pages.
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Writting and Management all social media monitoring process.
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Management of User Aquisition Costs alongside an outside Digital Performance Agency.
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Management of Media Coverage alongside an outside PR Agency
Planning and Copy Supervisor
Mai/16- Mai/19
Achievements
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Winning the advertising account of one of the leading vegetable oil brands in Brazil.
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Development and Implantation of an enhanced manegement process inside the agency.
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300% increase in e-commerce sells of Dadinho, one of the most recognizable candy brands in Brazil.
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Responsible for the biggest viral vídeo for Dadinho, with a budget of R$ 500,00 and over 1 million views on social media
Responsabilities
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Managing the creative team and creating all branded content for clients.
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Advertising Campaigns for clients of various markets both online and off-line.
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Social Media content.
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Website writting and SEO planning.
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Digital Strategic Planning: A/B tests, Social Media, e-commerce. Adwords.
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TV and media writting.
Owner
Nov/19- 2021
Creative Director
Creative Director
Copywriter
Copywriter
Trainee Copywriter
