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alex
f l o r
iano
I wouldn’t say I’m a book lover but I do love to learn. In the past few years I had the pleasure of reading over 200 books on business, marketing, personal development, physiology, management, finance and others.
Here are some of the books that have influenced my professional life and are in line with my thoughts on business strategy and development.

BRANDING
Blue Ocean Strategy
Renée Mauborgne, W. Chan Kim

PERFORMANCE
Can't Hurt me
David Goggins

LEAD GENERATION
Fanatical Prospecting
Jeb Blount

ROI
Peak
Anders Ericsson

NEGOTIATION
Never Split the Difference
Chris Voss
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